AIR IS LIFE

HITACHI

En un mundo frenético donde cada vez suena más utópico la idea de desconectar, existe un pequeño gesto que aporta el equilibrio necesario a nuestras vidas para seguir adelante sin perder la perspectiva sobre todo lo que nos rodea. Algo tan sencillo como coger aire profundamente.

 

Partiendo de este planteamiento, creamos la campaña internacional de Hitachi Air Conditioning, a partir del concepto Sometimes life requires a deep breath of air.

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