Facebook archivos - Página 3 de 3

Social media

Facebook´s News Feed FYI

Whenever you are on Facebook, has it ever happened to you, that you feel like you are getting too much useless information? Moreover, do you find it really hard to get to the info you are actually lookin for or interested in? Facebook has made updates to the algorithm that determines which stories appear first. News Feed FYI blog posts will highlight mayor updates to News Feed and explain how and why they did that selection of useful info.

What is News Feed?

Lets start off explaining what News Feed really is. Also known as Web Feed, News Feed is a data format used for providing users with frecuently updated content, allowing users to subscribe to it.

As for Facebook, its News Feed´s goal is to deliver the right content to the right people at the right time. That way, they won´t miss the stories that are important to them. Its aim is to show all the posts people want to see in the order they prefer.

This is no joke. Whenever someone visits News Feed, there are about 1500 stories from either friends, people they follow or Pages for them to see. Most people don´t have enough time to see them all so, obviously, there is a good chance they would miss something they might´ve found interesting.

How does News Feed work?

News Feed knows which of those 1500 stories to show by letting people decide who and what to connect with, by listening to feedback. This is, if a user “likes” something, or “hides” something on Facebook, that tells News Feed whether to show more of it, or display less of it in the future.

By doing this, we end up with only having around 300 stories, instead of 1500, and nearly all of which are of interest to users.

The signals News Feed algorithm responds to from you include:

How often you interact with a friend, public figure or Page.
Number of likes, shares and comments a post relieves.
If you or other people in Facebook hide or report a given post.

The new update: a better way to recover older stories

Facebook announced a few days ago an update to their News Feed ranking problem. Stories that people did not scroll down for enough to see can reappear near the top of News Feed if the stories still get loads of likes and comments.

A recent test was done on a small group of users showed this improves News Feed´s experience. There was a 5% increase in the number of likes, shares and comments on older stories people saw from friends, and an 8% increase on the ones they from Pages.

Befote this update, people read 57% of the tories in their News Feed. The other 43% requested to much scrolling down to see. When the unread stories were resurfaced, the amount of stories read increased to 70%.

What does this mean?

For Page owners, this jeans their most popular organic stories have a higher chanceo f being seen by more people. However, advertisers should bare in mind that this change doesn´t impact how paid content appear in News Feeds.

Take a look at your News Feed on Facebook, and let us know if you notice any improvements! 😉

photo by: blog.grovo.com

photo by: http://on.fb.me/1cIY1qf

Social media

Instagram Video Vs. Vine. Is there a real difference?

Lately, there has been a wave of videos of about 6 and 15 seconds, published on the social network, some of them funny, some of them criticising social issues, and others simply filming someone´s dog. Where did this trend come from?

Nowadays, there are over 500 million Twitter users, and about 100 million on Instagram. They both belong to the social network, and more or less satisfy common needs, : Twitter enables you to express your thoughts within 140 characters, including pictures and links; whereas Instagram allows users to take pictures, applying digital filtres to them, and sharing them with their friends.

Only recently, Twitter, as well as Instagram, introduced the possibility of capturing videos and sharing them on the social network. Nevertheless, which one´s better?

Both apps have front-facing camera, save to camera roll, autoplay, automatic sound and geotaging, amongst others. Neither of them allow to import videos, nor do drafts.

Let’s find the differences

Let’s have a look at a few pros and cons of both of them. It seems as though Instagram has all the perks, but is it so?

instagram-vs-vine-feat1

Firstly, the most apparent difference is that Intagram allows you to make 15 second videos, while Twitter, via the application known as Vine, only permits 6 second videos or less. Some may see that both as an advantage and a disadvantage. When you only have a limited time to capture a moment, inspires your creativity, although it is also true that if you have more time to share your interests, more information can get through.

On the other hand, Instagram has de possibility of adding filters to the video, whereas with Vine you can only share the video in it´s original appereance. This may be a good thing, as the viewers can see the video exactly the way it was made, allowing them to apreciate all its features.

Another feature we must point out is that Instagram has its videos integrated in the same application, which is quite convenient. Meanwhile, on Twitter, you have to download the Vine application to be able to chare your videos. Even so, that is only a difference of seconds, so the difference is quite undetectable.

Vine

Instagram

A new guest

Nevertheless, we musn’t forget the new app Unda, the alternative of Instagram and Vine. The main difference between Unda and the other two apps, is that it is not shared on your social network, it is completely personal. It is used as a text message, only instead of writing words, you make a video of whatever you have tos ay to the other person, and they can viwe it whenever they want or can, they don´t have to be online.

In conclusion, there are many reasons as to why we should use one or another. It is entirely up to the users to decide which one is better for their needs and preferences. Which one do you prefer?

photo by: techcrunch.com

photo by: mashable.com

Social media

Instagram Vídeo VS Vine. ¿Hay alguna diferencia?

Últimamente no paran de publicarse vídeos de 6 o 15 segundos en todas las redes sociales, algunos graciosos, otros de críticas sociales, o simplemente alguien grabando a su perro. ¿De dónde ha salido esta moda?

Hay más de 500 millones de usuarios en Twitter, y unos 100 millones activos al mes en Instagram. Ambos son redes sociales,y cumplen algunas necesidades comúnes, pero no son lo mismo: Twitter es un portal en el que puedes expresar tus pensamientos en 140 caracteres, incluyendo fotos y links; mientras que en Instagram sólo puedes sacar fotos, aplicando filtros digitales y compartirlas con tus contactos.

Desde hace muy poco, Twitter, al igual que Instagram, introdujo la posibilidad de capturar vídeos y compartiros en las redes sociales. Sin embargo, ¿cuál es mejor?

Las dos aplicaciones tienen cámaras frontales, almacenamiento en la carpeta «carrete», autoplay, sonido automático y etiquetado automático de lugares (geotagging), entre otras. Ninguno de los dos te permiten importar los vídeos ni hacer borradores.

Diferencias entre Vine e Instagram vídeo

Echemos un vistazo a los pros y contras de ambos. Parece que Intagram tiene todas las de ganar pero… ¿qué tiene de cierto esto?

La primera diferencia que encontramos a simple vista es que Instagram te deja hacer vídeos de hasta 15 segundos de duración, mientras que Vine solo permite hacerlos de 6 segundos. Esto se puede ver tanto como una ventaja como una desventaja. Cuando tienes tiempo limitado para capturar un momento, tu creatividad puede verse inspirada. De todos modos, también es verdad que si tienes más espacio para compartir tus intereses, se puede transmitir más información.

Por otro lado, Instagram te da la oportunidad de añadir filtros al vídeo, mientras que Vine tienes que dejarlo en su formato original. Se podría considerar como algo bueno, ya que el público puede ver el vídeo de la manera exacta a como se realizó.

Tenemos que destacar que Instagram tiene la disponibilidad de hacer vídeos en la misma aplicación, algo bastante cómodo. Vine, sin embargo, aunque se pertenezca a Twitter, no se incluye en la misma aplicación, algo que, aunque sólo suponga una diferencia de segundos en cuanto a rapidez a la hora de publicarlo en una red social, puede resultar algo esencial para algunos.

Vine

Instagram

Un nuevo invitado

No podemos olvidarnos de la nueva aplicación Unda, la alternativa a Instagram y Vine. La principal diferencia entre Unda y las otras dos, es que no se comparten los vídeos en las redes sociales, es algo estrictamente personal. Se utiliza como un mensaje de texto, pero en vez de comunicarse con palabras escritas, haces un vídeo de lo que quieras transmitir a la otra persona, y lo pueden ver cuando quieran o puedan, no se necesita que estén online para recibirlos.

Hay varias razones por las que podríamos utilizar uno u otro. La última palabra la tienes tú, que puedes elegir uno en función de las necesidades que tengas y tus preferencias. ¿Con cuál te quedarías?

foto de: techcrunch.com
foto de: mashable.com